The building of consensus and cooperation between the groups that play a role in the downtown. Many individuals and organizations in the community have a stake in the economic viability of the downtown.
Involves improving the downtown’s image by improving its physical appearance - not just the appearance of buildings, but also of street lights, window displays, parking areas, signs, sidewalks, streetscapes, landscaping, promotional materials and all other elements that convey a visual message about what the downtown is and what it has to offer.
Involves marketing the downtown’s unique characteristics to shoppers, investors, new businesses, tourists, and others. Effective promotion creates a positive image of the downtown through retail promotional activity and special events utilizing the downtown as a stage area of community activities.
Involves strengthening the existing economic base of the downtown while diversifying it. Economic Restructuring activities include helping existing downtown businesses expand, recruiting new businesses, providing a balanced mix of businesses, converting unused space into productive property, and sharpening the competitiveness of downtown merchants.
